What is research, and what can it be for camp pros?

We need to start here.

Before we get into how to use research to empower our marketing and recruiting efforts, we need to unpack the basics of research.

So, whether you’re a research buff or not, this episode is meant to get everyone on the same page before we really dig deep.

You’ll hear about:

What are the basics of research and the process behind it that we need to know?
How do we know who the right people to talk to when selecting candidates for qualitative research?
Why it’s important that we ask kids and gain their insights in the research process
Why it’s important to consider the context when the research was conducted.
How do you find research on camp? How do you know what is worth reading?
- Pro-tip: Use Google Scholar - https://scholar.google.ca/
  - Pro-pro-tip - just email the researcher and they may just give you a copy!

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