Episode 2241: Gary Shapiro on how to become a Pivot Guy

Gary Shapiro is my Pivot Guy. As the longtime CEO of the Consumer Technology Association, the organization that puts on Las Vegas’ annual CES, Gary knows a thing or two about pivoting. And now he’s put his pivoting wisdom into a pivotal new book, Pivot or Die: How Leaders Thrive When Everything Changes, a guide about how to pivot successfully. As Gary explained to me, he breaks pivoting down into four kinds of pivots: the startup pivot, the forced pivot, the failure pivot and the success pivot. A pivotal conversation about a pivotally important subject.

Gary Shapiro is CEO of the Consumer Technology Association (CTA)® which represents over 1300 consumer technology companies and owns and produces CES® — the Global Stage for Innovation. As head of CTA for more than three decades, he has ushered the consumer technology industry through major periods of technological upheaval and transformation. Shapiro is also the New York Times bestselling author of Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (HarperCollins, 2013), and The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1200 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.

Named as one of the "100 most pivoted men" by GQ magazine, Andrew Keen is amongst the world's most pivotal broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the pivotal author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two cats, both called Pivot.

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