Lorien Parry Luehrs - President & COO of HomeTown Ticketing - on the impact that digital ticketing can have on K-12 sports and events, beyond just the bottom line.
She talks about how Athletic Directors have so many objectives to tend to, and profit is rarely one of them. Therefore, making the transition to digital isn't about increasing revenue, but is about ease of access, improved data capabilities, security, and marketing.
