On why and how podcasting can be great for your business.

It has been the core of my business for four years and my business wouldn't be where it is without a podcast.

I share this with you because I see few accountants and CPAs with podcasts in niche spaces. I look for them because I want to get them on my podcast and they're difficult to find. Yet, podcasting can be valuable for your business and so beneficial.

Reasons why that is, and why, especially for accountants and CPAs, I think you are uniquely positioned to benefit from creating and having a podcast:

Podcasting grows your audience.
Your expertise deepens by hosting.
It helps you grow a subscriber list.
It grows your connections and your network.
When ideal buyers are listening to your podcast, they tend to come better educated.
You get to bring your business to life.

Pro tip here from experience: if you want your podcast to serve your business, focus on a specific audience, focus on a specific set of problems that you solve for your people.

This is the stuff that we work on in CPA Mastermind. I designed it to be the best program for CPAs and accountants who want to get their business on the right track.

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Episode mentions:

192 Free Time and 7 Figures Net Revenue with John Lee Dumas

https://businessstrategyforcpas.com/192

196 CPA Mastermind: Create More Profit with Less Effort

https://businessstrategyforcpas.com/196

179 Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall

https://businessstrategyforcpas.com/179

Luke, Chapter 8, continued