Fashion People Everyone’s Favorite Influencer
Jul 4, 2025
Katie Sturino, a body-acceptance advocate and founder of Megababe, discusses the current landscape of the fashion and beauty industry. She shares insights on body positivity and the evolution of plus-size clothing, emphasizing the need for authenticity in health conversations. The dialogue also touches on her journey in building a personal care brand aimed at addressing common issues like chafing. Additionally, Katie dives into her new novel 'Sunny Side Up,' exploring its themes of confidence and representation in fashion.
AI Snips
Chapters
Books
Transcript
Episode notes
Toast's Internet Stardom
- Katie Sturino's dog Toast became a social media star supporting rescue awareness.
- Toast even had a wedding on a Real Housewives show, sparking early insight into internet fame.
Filling Body Representation Gaps
- Katie started creating content to inspire non-size-zero women like herself.
- Audience reaction proved there was a hunger for realistic body representation in fashion.
Megababe Launch Success
- Katie launched Megababe two years after starting her content journey with just 50-60K followers.
- The first product, a boob sweat powder, sold out quickly despite high minimum production quantities.
