

Everyone’s Favorite Influencer
Jul 4, 2025
Katie Sturino, a body-acceptance advocate and founder of Megababe, discusses the current landscape of the fashion and beauty industry. She shares insights on body positivity and the evolution of plus-size clothing, emphasizing the need for authenticity in health conversations. The dialogue also touches on her journey in building a personal care brand aimed at addressing common issues like chafing. Additionally, Katie dives into her new novel 'Sunny Side Up,' exploring its themes of confidence and representation in fashion.
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Toast's Internet Stardom
- Katie Sturino's dog Toast became a social media star supporting rescue awareness.
- Toast even had a wedding on a Real Housewives show, sparking early insight into internet fame.
Filling Body Representation Gaps
- Katie started creating content to inspire non-size-zero women like herself.
- Audience reaction proved there was a hunger for realistic body representation in fashion.
Megababe Launch Success
- Katie launched Megababe two years after starting her content journey with just 50-60K followers.
- The first product, a boob sweat powder, sold out quickly despite high minimum production quantities.