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Modern Startup Marketing

55 - How I Got to VP of Marketing By Age 30 - Dan Murphy, VP of Marketing at Privy

Oct 11, 2021
23:53

Dan is VP of Marketing at Privy. 

He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led product marketing at Drift, and demand generation at Onshape.

He also created TheProductLaunchMasterclass.com, a course that 200+ people have taken to learn how to turn product launches into their marketing team's secret weapon.

Privy has raised Series A ($4.3M). Privy is the leader in e-commerce marketing. Providing the tools, education, and support that small e-commerce brands need to grow their online stores and build thriving businesses. Used by over 500,000 stores in 180 countries, helping to generate $5B in sales.

Here's what we covered:

Marketing...what’s working well for you at Privy right now? What channels? (HINT: TikTok is part of it, and Dan explains how this came to be organically);

Marketing...what are the challenges (HINT: hiring);

What are the last really good marketing ideas you/your team has come up with (HINT: they launched this thing so quick they didn't even measure the ROI, they were just trying to bring value to their target audience);

You became VP of Marketing by age 30. What was most important to do, to get there;

If you could ask one question to 100 of your peers in marketing leadership, what question would you ask them?

You can reach Dan on LinkedIn: www.linkedin.com/in/-danieljmurphy/

Find out more about Privy: www.privy.com

Find out more about the product launch course: www.TheProductLaunchMasterclass.com

This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io

For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!

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