

#122: ARTIST: The Truth About Being a Professional Guitarist || Ryan Roxie
Strings, tours and faith.
Legendary guitarist tells his story from rejection to global tours and AI innovation.
The mindset and evolution of Ryan Roxie, the longtime guitarist for Alice Cooper and a true rock industry survivor shares a brutally honest and inspiring look at life on and off stage.
As we explore the darker truths of the music industry through Roxie's eyes — from near-misses with record deals to understanding the harsh economics behind being a hired gun, Ryan opens up about ego in bands, the persistence needed to survive in rock, and how innovation — including AI and his own virtual avatar — has helped him creatively promote music in a saturated digital world.
Beyond the glam, we explore the entrepreneurial side of being a working musician, the discipline behind longevity, and why Roxie is more focused than ever on giving back by teaching others to pick up the guitar and embrace the hustle.
Check out this episode with AI Roxie; https://youtu.be/smRtM6F5ASE?si=0hExlTjT_lo3aN4F
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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/
Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures