question_answer ANECDOTE Toothbrush Redesign ios_share
The toothbrush company wanted Lunar to "make pretty" their toothbrush, but Lunar focused on functionality.
They studied how people hold toothbrushes and discovered five common grips.
play_arrow Listen from 01:43 Save
insights INSIGHT Ergonomics vs. Reality ios_share
The Reach toothbrush, despite appearing ergonomic, was uncomfortable to use.
Its bent handle, designed for dentists, forced users' hands back to their ears.
play_arrow Listen from 02:49 Save
question_answer ANECDOTE Fat Handle Problem ios_share
A fatter toothbrush handle is more comfortable, but it didn't fit existing holders.
This led to the company providing nickel-plated stands and getting good press.
play_arrow Listen from 03:02 Save
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Get the app It’s a stick with bristles poking out of it. It doesn’t even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much … Continue reading →
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