The “Right Way” with Heather Lahtinen

298 - Raise your hand if you've ever thought: "There must be a right way to run this business—and I just haven't found it yet." This episode unpacks the very human urge to follow a blueprint...and why YOUR success might actually be waiting inside the one thing you’ve been avoiding.

What to Listen For:

• The lie we believe about there being one “right way” to build a business
• Why doing “everything right” can still leave you stuck
• How a health setback led to a major mindset breakthrough
• The difference between trying harder and trying differently
• The role of forced experiments (and how to create them without a crisis)
• How to manage your mind when you're not seeing results
• Why belief matters more than immediate proof
• A strategy Heather committed to for a full year before seeing results
• How to know if it’s time to change direction or double down
• The ultimate mindset shift: “This is still working for me—even if I can’t see it yet”
• Three powerful lessons every photographer needs to hear (especially if you're stubborn 😉)

There’s no single blueprint that guarantees success in this business—but that doesn’t mean you’re doing it wrong. Sometimes the best breakthroughs happen when we ditch the rules and try something unexpected. If this episode sparked something for you, share it with a friend and don’t forget to subscribe so you never miss an aha moment.

Keep experimenting. Keep going. You’ve got this. 💪

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