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Individuals can shape their business roles to align with their passions rather than adhering to traditional expectations. Focusing on personal happiness and leveraging strengths can lead to more fulfillment in work. The speaker illustrates this concept by sharing his experience of delegating business deals to someone who enjoys that aspect, allowing him to concentrate on programming and creativity. This perspective encourages others to identify what they love and pursue those interests within their careers, ultimately rejecting the notion that bigger always equates to better.