Author, Speaker, Founder/CEO, Podcast Host and Innovation Advocate Amy Jo helps people do difficult things. She guides them down the black diamond slopes of business and life. She is the author of the New York Times best-selling book Renegades Write the Rules, host of the Why Not Now? Podcast and founder of the Renegade Brand Bootcamp.

Prior to becoming an entrepreneur, Amy Jo began working for the NBA’s Phoenix Suns during their 2005-06 season. These were the wild wild west days of social media and there were no rules or regulations in place.

After her boss at the Suns singled Amy Jo out as a “Renegade” (Amy Jo took this as a positive, not a negative) Amy Jo had her first Why Not Now? idea.

In that moment of bravery, she took the leap and founded Digital Royalty (one of the first-ever social media agencies) to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence.

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Website - https://amyjomartin.com/about-amy-jo

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Amy Jo Martin Unboxing - What Has Been Holding You Back, Why Not Now Then