The Boutique Lawyer Show: Legally pink

Nikolina Tully runs Australia’s first all-pink law firm (with an all-pink café attached to the firm’s premises). Here, she discusses her strategy and motivation behind such colour-based branding – including to provide hope for clients.

In this episode of The Boutique Lawyer Show, host Jerome Doraisamy speaks with Tully Law founder and legal practice director Nikolina Tully about her early years in the legal profession, how and when she decided to launch her own firm in the personal injury space, initially opting against all-pink branding but eventually deciding to lean into what she truly wanted for her business.

Tully explains the psychology behind her colour-based branding and why it is so beneficial for clients, why she attached an all-pink café to the firm’s premises, how she has brought the entire business along for the ride in embracing pink as a theme, the importance of thinking outside the box with one’s law firm branding (particularly in a crowded market like personal injury), and her broader guidance to aspiring or existing firm owners about setting one’s self and one’s business apart from the competition.

Both personally and professionally, there is much that a firm owner will learn in the first 12 months of operating a legal practice. Here, we unpack some of the headline lessons, surprises, and tricks that one award-nominated practitioner has gleaned. In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes M de Mestre Lawyers founder Mary-Ann de Mestre to discuss what the past 12 months since the inception of her firm have been like, whether she has been able to hold true to her founding mission, demystifying what the first year is like, the non-negotiable things that new firm owners must know, and how overwhelming it can be to start one’s own practice.

De Mestre also delves into what has surprised her in the first year, the extent to which she has had to be more of a businessperson than a lawyer, navigating the idea of rebuilding the plane as it is falling out of the sky, tinkering with the broader strategy, and the most important practical steps to take. If you like this episode, show your support by  rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email editor@lawyersweekly.com.au for more insights!