Ep. 58 - (Part 1) 2023 in Review and Operating Priorities for the Year Ahead w/ Brian Williams and Andrew Howlett

This episode of The Professional Services Pursuit is part one of a two-part series taken from a recent SoDA (Society of Digital Agencies) webinar. Brent interviews agency leaders Brian Williams - Founder and CEO at Viget, and Andrew Howlett - Partner and CEO at Struck. They provide some great insights on how their agencies fared in 2023 and where they plan to focus their efforts in 2024 from an operations standpoint and beyond.

Other topics covered in this episode include:

The unique challenges faced in 2023
How each agency handled uncertainty
The impact big tech had on the agency space
Balancing staff against profitability
Striking the right balance of hybrid work for optimal creativity and productivity
The critical importance of revenue forecasting and utilization in 2024

Be sure to read the State of Agency Operations Survey referenced in this episode for additional agency trends and priorities in 2024.

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