Big Take
A New Era for Microsoft, Activision — And for Gaming
Jan 30, 2024
Microsoft cuts jobs at Activision Blizzard, with their President and co-founder departing. A Blizzard game in development for six years gets cancelled. Jason Schreier predicts trends for the gaming industry in 2024, including cybersecurity, unionization, consolidation, and Saudi Arabia's growing interest in the market.
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Quick takeaways
- Microsoft's acquisition of Activision Blizzard positions them as the third largest gaming company in the world and emphasizes the growth potential in mobile gaming.
- The cancellation of Blizzard's 'Odyssey' game raises concerns about the lack of room for creativity in favor of established franchises.
Deep dives
Microsoft's acquisition of Activision Blizzard
Microsoft completed the acquisition of video game developer Activision Blizzard for $69 billion, making it the largest single acquisition in Microsoft's history. The deal positioned Microsoft as the third largest gaming company by revenue in the world and emphasized the growth potential in mobile gaming. However, last week, Microsoft announced layoffs of 1900 employees, predominantly from Activision Blizzard, leading to confusion and uncertainty among the staff.
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