The Fitness Marketing Agency Podcast Navigating Successful, Profitable Partnerships In A Fitness Business
Nov 22, 2023
59:51
In this podcast, Miky and Marco, owners of MZ9 Fitness and FMA clients since 2021 delve into the intricacies of a fruitful business partnership and the keys to running it successfully. In this episode, we explore the essential dynamics that underpin a thriving and profitable business alliance. Miky and Marco share their journey and shed light on the strategies that led them to reach full capacity in their fitness business. Discover how their outdoor training facility became a cornerstone, boasting higher retention rates compared to traditional indoor gyms, all attributed to the strong sense of community fostered within. The duo emphasises the critical role of nutrition in their business model, recognising its significant impact on clients' holistic well-being and fitness journey. In this conversation, you will also uncover their candid discussion about the pivotal mistake of prematurely stepping away from their business, offering valuable insights and lessons learned from this experience. Tune in to learn from their successes, challenges, and the fundamental principles that have fuelled their partnership's success in the competitive fitness industry. Key highlights in this episode:
- The dynamics of a successful and profitable business partnership
- How they filled their fitness business to capacity
- How this outdoor training facility has higher retention rates than most indoor gyms because of their community
- The biggest mistake they made in building their fitness business