Welcome to another episode of our podcast. Today's topic is about creating a formal business case as part of the change process.

Creating a business case document can be a challenge for someone who has not done that before, and one might think that this is a single-person activity. Nothing could be further from the truth - in our experience, a good business case document is the result of collaboration between multiple people in your organization (and vendors) that happens in multiple iterations until every stakeholder gives the "green light".

In detail we are talking about:

Why the need for a business case?
Where does business case creation fit into the change lifecycle?
High-level steps to create a business case
What information do you need to create a business case?
Who should be involved in making the case?
Example business case in the context of a value proposition
Tips & tricks to make an effective business case

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The full show notes, including graphics, further links, credits, and transcript, are available at whatsyourbaseline.com/episode23.

Ep. 23 - How to create a business case