Let's Talk Pricing Podcast
How to Optimize Pricing Through Sales Activation
Apr 11, 2023
The podcast discusses the importance of aligning pricing and sales teams for effective price realization. They address challenges such as lack of alignment, volatile market pricing, and communicating price increases. Strategies include using 'give gets' and involving sales early in the pricing process. Collaboration between pricing and sales teams in B2B industries is also emphasized.
23:06
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Quick takeaways
- Alignment between price setting and price getting teams is crucial for maximizing profit potential.
- Improving communication and collaboration among product, marketing, and sales teams leads to more effective pricing and sales approaches.
Deep dives
The workshop focuses on operationalizing pricing within an organization
The workshop builds on a previous session about root cause analysis, emphasizing the need to bridge the gap between price and sales to achieve effective price realization. It explores how to put together data from various sources to identify pricing opportunities. The workshop aims to provide strategies to make price rollout successful.
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