In part 3 of our Web3 takeover, Benjamin Blamoutier, VP global brand and customer experience for Lacoste, joins Tareq Nazlawy, president of Science Magic Studios, for a look under the hood of Lactose’s Web3 endeavors. From launching a PFP collection and Metaverse experience to onboarding Web3 novices, Benjamin and Tareq cover the whole journey of how and why a legacy brand is going all in on this wild world of Web3. Recorded on August 2, 2023.

For more info on Lactose’s UNDW3 project visit: https://undw3.lacoste.com/

For more info on Science Magic Studios visit: https://www.sciencemagicstudios.xyz/

UNDW3’s Twitter: @undw3_official

Tareq’s Twitter: @tareqnazlawy

This episode of Raoul’s Adventures in Crypto is sponsored by the TOKEN2049 Blockchain Conference. Visit t2049.co/realvision and use the promo code REALVISION for 65% off regular-priced tickets today!

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Why Lacoste Is Taking a Bite at Web3 with Benjamin Blamoutier