Konrad Bergstrom, founder of X Shore and Zound Industries, discusses his journey from a windsurfer to entrepreneur, his passion for creating environmentally friendly boats, and the importance of sustainability in business.
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Quick takeaways
Xshore's electric boats aim to make navigating the seas more sustainable by offering high-tech features and a sleek minimalist design.
Conrad Bergstrom highlights the importance of sustainability in business, predicting that companies that do not prioritize it will face extinction.
Deep dives
Innovative Electric Boats: Xshore's Environmentally Friendly Solution
Conrad Bergstrom, founder of Xshore, a Swedish electric boat company, aims to make navigating the seas more environmentally friendly. These boats, dubbed the Tesla of the Seas, are light, fast, and have a sleek minimalist design. They boast high-tech features like app-controlled unlocking and a man overboard feature. Bergstrom's passion for the sea and desire for a cleaner solution led to the development of Xshore.
From Surfing to Entrepreneurship: Conrad Bergstrom's Journey
Conrad Bergstrom's entrepreneurial journey began in his childhood, where he demonstrated salesmanship from a young age. Despite his dream of becoming a professional windsurfer, he transitioned to entrepreneurship and co-founded a successful magazine agency. However, the business eventually went bankrupt, leading to a period of low confidence. A friend's encouragement sparked a renewed spirit, leading Bergstrom to found successful companies like sound industries and the Marshall group.
The Importance of Sustainability in Business: Conrad Bergstrom's Perspective
Conrad Bergstrom emphasizes the growing importance of sustainability in business. He believes that consumers are becoming more educated and are willing to invest in sustainable products. Bergstrom predicts that businesses that do not prioritize sustainability will eventually face extinction. He applies these principles not only in his electric boat venture but also in his latest project, the natural soap company called Soder.
Konrad Bergstrom comes from a family of seafarers. And as a business leader, he wants to make navigating the seas environmentally friendly. His business, X Shore, has been dubbed "the Tesla of the seas".
Konrad is now considered one of Sweden's leading entrepreneurs, having also founded Zound industries - the tech company that produces electronics for Marshall Amplification and Adidas.
But it's not all been plain sailing for the businessman.
In this edition of Business Daily, Leanna Byrne finds out how a boy selling hot dogs in his home town went from windsurfer to entrepreneur; how he overcame business failure; and how a business disagreement led Konrad back to his home - the sea.
(Picture: Konrad Bergstrom. Credit: Getty Images)
Presented and produced by Leanna Byrne
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