How Hayley Solano built a community of book readers and a successful paid book club

Hayley Solano turned her childhood love for reading into a successful paid book club. She was inspired by classic literature and the strong female protagonists featured in those books. Through her monthly interview series, Hayley interviewed authors who were also influenced by these classic works. She created a blog and Instagram account to share her interests and connect with like-minded individuals. After her music career didn't pan out, Hayley started freelancing and working with ConvertKit. She then launched a free book club, and due to its success and positive feedback, she decided to create a paid membership book club. With the help of ConvertKit, she established a connection with her audience and surveyed them to gauge interest. She saw a 10% conversion rate from her waiting list, which gave her the confidence to continue. The book club now includes live author interviews, literary tours, and various benefits for the members. Hayley's dream of making a living from her creative work has come true, and the Book Club continues to grow in both membership and offerings.