

Musketeers heading for the exits: chaos at Twitter
Nov 17, 2022
Tom Wainwright, Technology and Media Editor for The Economist, discusses Elon Musk's challenging regime at Twitter, marking a high-pressure environment with staff facing an ultimatum. Ana Lankes, a Latin America writer, sheds light on Nicaragua's oppressive political landscape under Ortega, examining the chilling effects on dissent. Anne Rowe, Obituaries Editor, reminisces about Hannah Pick Goslar, Anne Frank's friend, capturing the profound bond they shared amidst the turmoil of World War II and their struggles for survival.
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Verification Chaos
- After Musk opened up verification, accounts impersonated companies and individuals.
- A fake Eli Lilly account tweeted free insulin, impacting their share price.
Advertiser Concerns
- Advertisers protect their brands and avoid chaotic platforms.
- Impersonations and misinformation on Twitter caused many to pause ad spending.
Staffing Concerns
- Evaluate staffing needs carefully before making drastic cuts.
- Musk's rapid, unplanned firing of half of Twitter's staff led to operational issues.