Kit Friend is an Agile Coach, proud geek, and Atlassian Partnership lead for EMEA at Accenture (despite his enthusiasm, these views are currently officially only his own). In this special episode of the Voices of OKRs series, we discuss where it might make sense to apply the Waterfall model (and yes, in some cases this would be a reasonable approach), the many ways to be agile—from the “Seen more rarely currently approaches” like Lean to those we should “Approach with caution” like the “Spotify model,” and how organizations should be thinking about mapping work to value, data to strategy.