Product Talk How to Build an AI Startup on Easy Mode (Moonshot AI's CEO Reveals How)
Dec 9, 2025
Aviv Frenkel, Co-founder and CEO of Moonshot AI, shares insights on transforming ecommerce through AI-driven experimentation. He delves into building a no-code platform that autonomously optimizes conversion rates while advocating for a unified tool solution. Aviv highlights the importance of user trust in AI decisions and reveals a case study where a simple design change led to $600K in sales. He also discusses empowering small teams with AI and the significance of a customer-centric approach in startup success.
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From Frustration To Autonomous CRO
- Aviv Frenkel started Moonshot after struggling to run CRO tests that required developers, designers, and analysts.
- He built a GenAI platform that diagnoses issues, proposes fixes, and implements winning variants autonomously.
Point Solutions Leave A Stitching Problem
- Existing tools were point solutions (analytics, A/B testing, personalization) that left teams stitching workflows together.
- Moonshot's aim is a single tool that handles discovery, hypothesis, variant generation, testing, and rollout.
Validate By Seeking Honest No’s
- When validating an idea, speak with many potential customers and actively seek the honest no's, not just compliments.
- Use those conversations to decide if the problem is worth your limited time before building.