Every software company should periodically reevaluate its products to determine if it is getting the breadth of offerings right. The danger is bundling weak products with strong ones and not improving them. “Horizontal markets can require enormous investment and skill to master.” “Once a company has crossed the chasm into the Early Majority with at least a niche product, it can be used as base to expand into other segments.” Look for related segments to leverage the technology expansion. Increasing sales force during the Early adopters is not preferred, because early adopters are not a strong reference source. The tipping point is 10 percent market acceptance.
