E98: SportTech & innovation in the football industry

The traditional sports business model is outdated and football properties need to innovate.

But which are the trends impacting sports most?

That is what we discussed today with Eduardo Valdez, who works with our friends from SportBoost, a start-up accelerator led by Iker Casillas, and an investment platform focused on innovation, sport, and technology.

I am also joined by Ramón Olaso, from the World Football Summit team and the three of us have an awesome conversation around 7 innovation trends in sports which include:

• Sports science.
• Everything related to athletes taking equity in companies.
• Digital transformation in football.
• Fan engagement, particularly related to Gen Z.

This was fun, you can find out more about how SportBoost and World Football Summit are working together to help properties find new avenues for growth through Area 12.

Check out our common WEBSITE

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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