From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.

In this interview, you’ll learn:

Why Flom’s real job is a data analyst
How to make swipe-feed algorithm content
Why everything is about the opening shot
What does “barrier to exit” mean for social
Why Flom is the #2 creator on YouTube behind Mr. Beast
Why anonymity is Flom’s strategy
Views vs. reach
TikTok’s secret creator test
The importance of watch time percentage
How he lost his TikTok account twice
And much more short-form content strategy…

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