The Colin and Samir Show

MrBeast reveals his biggest project ever

24 snips
Mar 18, 2024
MrBeast discusses his Amazon deal, his company Feastables, future of YouTube, brand deals. Also covers content evolution, title optimization, collaborations, and transitioning to streaming platforms. Exploring audience diversity, engagement strategies, and upcoming projects with celebrities and creators.
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ANECDOTE

Hazmat Suit Bunker Shoot

  • Jimmy wore a hazmat suit while filming a bunker video where two people could win $500,000 if they survived 100 days.
  • He used the suit as a running gag because they were filming that set before the podcast.
INSIGHT

Creative Control Won The Deal

  • Amazon offered MrBeast full creative control which he cites as the key reason for choosing Prime Video.
  • He believes platforms that insist on creative control risk killing a creator's authenticity and audience trust.
INSIGHT

A Cinematic, Large-Scale Game Show

  • The Amazon series will be the largest game show ever with the biggest cash prize and massive sets, not constrained by money.
  • Jimmy plans to treat episodes like multi-hour films with deeper character storytelling than typical YouTube videos.
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