Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy!
The post #114 Will It Blend? That is the question! appeared first on Small Business Big Marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
The Small Business Big Marketing Podcast with Tim Reid