Create Content That Makes Them Want to Keep Coming Back
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Aug 26, 2025
Feeling burned out by content creation? Discover how to break free from tired strategies! Personalize your brand and build genuine connections with your audience. Embrace storytelling and share your unique vibe to keep followers engaged. It's all about authenticity and fun—move away from numbers and focus on cultivating a community. Learn practical tips for showcasing your personality and making your content relatable. Get ready to create an inviting space that people want to revisit!
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insights INSIGHT
Humanize Your Account As A Community
Social platforms reward humanized, personalized accounts rather than one-off gimmicky posts.
Your account should feel like a community, vibe, and place people want to return to.
question_answer ANECDOTE
Finding A Community Felt Like Home
Shannon recounts moving to North Carolina and finding a place that made them feel instantly at home.
That warm, welcoming vibe is the exact feeling she says accounts should evoke.
insights INSIGHT
Gimmicks No Longer Sustain Reach
Gimmicks and quick hacks worked in 2022–2023 but no longer drive sustainable reach.
Consistent, human-centered accounts win attention in the current algorithm climate.
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This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want to get real about what’s actually working in the world of content right now. Spoiler: it’s not hacks or gimmicks, and it’s definitely not boring, impersonal posts. Instead, we’re talking about humanizing your brand, sharing your vibe, and making your account feel like the kind of place people genuinely want to keep coming back to. I’m sharing lots of examples of content that’s resonating right now (find the links below!), explaining why building community is key, and giving you permission to have some honest, authentic fun online.
In this episode we’ll be covering:
Breaking free from the basic level content creation with real, personal, and humanized social media strategies that I see working right now.
Building a genuine online community instead of chasing empty follower numbers, because we don’t need more unengaged followers.
Start using more “me-centric” hooks and personal stories that boost engagement with examples.
Simple steps to start showcasing your vibes, style, and personality on your business account to make your content more relatable and shareable.
How to grow your brand with a little more fun and individuality, because we love to see it!
Good Content with Shannon McKinstrie