Search Off the Record
Let's talk ranking updates
Aug 22, 2023
SEO expert Martin, Google Search team member John, and SEO specialist Danny discuss the holistic approach to SEO, ranking, and more in this episode. They emphasize the importance of understanding recurring ranking systems, showcasing expertise, creating authentic and helpful content, and focusing on the big picture and user experience in ranking updates.
34:02
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Quick takeaways
- Understanding and aligning with different ranking systems is crucial for improving rankings.
- The shift to referring to ranking changes as updates to ranking systems provides more clarity and encourages focusing on creating helpful and authentic content.
Deep dives
Importance of Understanding Ranking Systems
Understanding the various ranking systems used in Google Search is crucial. It goes beyond the perception that there is a single Google algorithm. The guidance provided by Danny Sullivan emphasizes the need for SEOs and content creators to comprehend and align with the different ranking systems in order to improve their rankings.
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