

Let's talk ranking updates
Aug 22, 2023
SEO expert Martin, Google Search team member John, and SEO specialist Danny discuss the holistic approach to SEO, ranking, and more in this episode. They emphasize the importance of understanding recurring ranking systems, showcasing expertise, creating authentic and helpful content, and focusing on the big picture and user experience in ranking updates.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Understanding Google's Ranking Systems
01:37 • 17min
Demonstrating Expertise, Site Audits, and Content Quality
18:30 • 3min
Creating Authentic and Useful Content for Users
21:40 • 9min
Focusing on the Big Picture and User Experience in Ranking Updates
30:33 • 3min