After a lengthy career in NZ politics, in 2016 Don Brash became the spokesperson for a new lobby group called Hobson's Pledge, a group formed to oppose what Brash has described as Māori favoritism. In 2017, he began weighing into the debate about the use of te reo Māori, saying he was "utterly sick" of the use of the language by RNZ reporters and presenters. He joined Kim hill to explain his perspective.