Today we talk with Fred Dionne from DubDub. As the web becomes increasingly cluttered with out of touch content, invalid traffic and pointless attention based metrics, advertisers, content creators and publishers struggle to find the proper way to reach consumers. Sensory and content overload make it almost impossible to captivate and monetize audiences looking for targeted experiences. The IVEP’s economy will be tokenized and centered around dubtokens. A dubtoken is a multi-faceted unit of account offered to members of the IVEP Crypto Association with various utility, consumptive, trust, governance, transfer, growth incentive and loyalty attributes. Its holder has the right and limited license to use the IVEP protocol together with the underlying services offered by the community through a newly introduced decentralized application store (dApp Store). Enjoy!