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Talking to Ourselves
Episode 69: Anselmo Ramos hosts Colleen DeCourcy
Aug 22, 2023
Anselmo Ramos hosts Colleen DeCourcy, Chief Creative Officer of Snap. They discuss AI, creativity, and the changing digital technology landscape. They also touch on the concept of being 'paid to be stupid' and the importance of faith in achieving success. The speakers emphasize collaboration, lessons learned from working with clients, and the experience of winning a life achievement award.
01:03:56
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Quick takeaways
- Independence and a strong culture are crucial in fostering creativity and producing great work.
- Faith in oneself and embracing fear is critical in the creative process.
Deep dives
The Importance of Independence and Culture in Creativity
Independence and a strong culture are crucial in fostering creativity and producing great work. The freedom from constraints and a shared belief system allow for non-compromised visions and the development of unique ideas. It is important to recognize the challenges and pressures that clients face, and to lead them through unpacking their thoughts to arrive at the best solutions. Collaboration and creating a safe space for failure are key in building strong creative partnerships. Selling ideas requires understanding the client's perspective and gradually shifting their beliefs by breadcrumbing a path that leads to the desired idea.
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Discover
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