The market for 'revenue enablers' in today's law firms with Jennifer Johnson of Calibrate Legal

Jennifer Johnson is the Founder and CEO of Calibrate Legal, a consultancy that specializes in recruiting services and legal marketing. They work with diverse applicants to find their way in the legal industry and help law firms achieve the results they’re working towards. She has two decades of experience in her field, having spent six years at an Am Law 100 firm. 

Over the years, Jennifer has served in multiple leadership roles, including Secretary of the International Board of Directors for the Legal Marketing Association and President of Young Executives for Success. She was named as a Global Top 100 Leader by LawDragon for Legal Strategy and Consulting.

In this episode:

Getting the right team for your law firm isn’t a luxury; it’s a necessity if your firm has any chance of standing out from the crowd. The experience and success of every member of your team, from intern to partner and everyone in between, is crucial. These important people are “revenue enablers,” the ones who make all of the revenue possible. So how do you find them?

Networking is an integral component of working at a law firm, but that definition will need to expand to find the right people. Jennifer Johnson has spent much of her career in recruiting and legal marketing, learning firsthand the importance of investing in human capital. She’s built her company on this theory, and now, she shares those same ideas with you.

Michelle Calcote King invites Jennifer Johnson, the Founder and CEO of Calibrate Legal, onto the Spill The Ink podcast to talk about revenue enablers and how to find them for your law firm. They discuss the current trends of the legal marketing world and how to stay on top of them. They then go into detail on what makes a revenue enabler, flexible work arrangements and why so many are leaving the legal industry.