#45 The Devin Reed Route

Devin Reed is a content strategist, solopreneur, and creator of The Reeder—a content consultancy and newsletter helping B2B brands stand out by owning a single word in their market. 

In this episode, Devin opens up about his journey from head of content at Gong and Clari to running his own business full-time. He shares the mindset shift that helped him overcome self-doubt, the moment he realized VP life wasn’t for him, and how he designed an intentional business with built-in client graduation. Devin also explains why clarity beats cleverness, how to build content that sells without selling, and why he believes content should be synonymous with credibility—not just clicks.

(00:00) Intro

(00:46) Starting Read Between the Lines

(03:39) Building shows that break the mold

(06:35) Why Devin didn’t go solo after Gong

(09:54) The turning point at Clari

(13:35) Starting The Reeder on the side

(18:46) Devin’s evolving business model

(22:54) The reality behind “passive” income

(26:16) Why people actually buy from Devin

(29:11) The one-word principle of mindshare

(34:07) What category creation really takes

(40:14) Why Devin ditched long retainers

(43:03) Raising rates with confidence

(45:26) Pricing based on real impact

(46:05) What Devin’s building next

Follow Devin on LinkedIn: https://www.linkedin.com/in/devinreed/

Subscribe to The Reeder: https://thereeder.co

Check out Devin’s playbook: https://www.thereeder.co/courses/content-that-converts

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