71 - What is Successful Crypto Marketing? With Ty Smith from Coinbound

In this episode of The Unstoppable Podcast, we’re talking to Ty Smith, managing partner at Coinbound and host of the Crypto Marketing Show.

We talk about Coinbound — what it’s all about and what their vision is. Ty shares his thoughts on how marketing in the crypto space is different from marketing in the general tech startup space.

Is Twitter the only effective social media channel for crypto? We discuss this, and also how different social media channels compare for crypto marketing. Ty gives some tips for going viral with a piece of content.

We talk about what makes a crypto marketing campaign successful, and the hardest thing about marketing in crypto. Ty explains the importance of education in crypto marketing, and how much of crypto content is purely educational.

Finally, Ty shares some marketing advice for new crypto projects. We also talk for a while about his podcast, the Crypto Marketing Show.

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You can follow Matthew on Twitter and LinkedIn, Diana on Twitter and LinkedIn, and learn more about Unstoppable Domains and our work here.

You can follow our guest, Ty Smith, on Twitter. Check out Coinbound here, and listen to the Crypto Marketing Show podcast here.

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