James Toledano is Chief Operating Officer at Savl. An established technophile and early Bitcoin investor, James began his career at major US publisher Ziff-Davis, before moving on to work at UK's first web development agency, Webmedia. He later contributed to the establishment of the new media division at Virgin Radio. A tech pioneer, in 1999, he launched the first legal music download platform, Brandnewmusic, in partnership with Apple — before Napster, thereby setting a standard for the digital music industry. He later spearheaded the sales and marketing effort at the UK arm of MP3.com, significantly contributing to the expansion of the brand. While at SafeNet (Thales), he developed advanced anti-piracy solutions for leading US music labels and broadcasters. In addition to digital music, James held the position of Vice President of Digital at Ford Models and founded a successful digital transformation agency in New York. Throughout his career, James has advocated the use of technological innovation to achieve success, an ethos he continues to apply in his stewardship at Savl.
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