Brave Ideas How Do Coworking Operators Win Enterprise Flex Customers?
Brave Ideas Season 15, Episode 7
This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.”
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Brand fit is the new location
In this episode, Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield in the Workplace Creations London office to unpack how enterprise customers choose flex, why long-term partnerships beat one-off placements, and how the whole building experience drives outcomes.
Amy explains how she matches occupier brands to operator brands, how advisors stay close after move-in to protect renewals, why clients still need to feel the space in person, and why operators should stop selling desks and start presenting value in SqFt with clear inclusions.
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What You’ll Learn in This Episode
* How to align occupier brand with operator brand so members stay
* Why partnership thinking improves renewals and portfolio decisions
* How to show total value by counting shared amenities and hospitality, not just private SqFt
* When stakeholders need a physical tour, and how to stage a show-and-feel experience that converts
* Why quoting in SqFt with inclusions beats price per desk for serious enterprise comparisons
Key Takeaways for Operators
* Present availability in SqFt, list what is included, and disclose the SqFt of shared amenities for fair comparison
* Lead with brand alignment, match your vibe and service level to the customer’s identity, then prove it post-move-in
* Create a physical proof point, show suites and walk-throughs remain decisive for many enterprise buyers
Key Takeaways for Real Estate Investors
* Enterprise demand expects quality hospitality, brand alignment, and amenity access alongside private demise
* Advisory-led narratives that quantify whole-building value lead to better decisions and stickier occupancy
CONNECT
Behind the Scenes
Recorded in London at Workplace Creations’ studio on a sunny day that made the walk from the station an easy choice.
💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.
Join the Conversation🎧 Listen now and see how brand fit, partnerships, and outcome-led pricing help enterprise customers choose flex with confidence, then drop a comment below with your favourite soundbite.
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