GHP #29 - Bridging the Gap Between Athletes & Startups with Randy Osei!

A former varsity basketball player, Randy Osei traded in his jersey for sports marketing and is the Founder & CEO of Rozaay Management, a creative marketing and talent management firm. He is also the Executive Director of the Athlete Technology Group, an events and media company that connects tech entrepreneurs and athletes.

Technology has transformed the way we market and brand ourselves. Talent agencies are constantly shifting to adapt to the world of today in order to connect athletes to their fans and business opportunities that will allow them to prosper past their sport.

Rozaay Management has evolved form a sports management agency to a prominent social enterprise having worked with high-profile clients like Anthony Bennett, Giannis Antetokounmpo, Andrew Wiggins, and more.

We sit down with Randy to explore the world of athlete management. He explains his strategy to building long lasting, organic relationships, breaking down the knowledge barriers that athletes are faced with, and how he’s leveraging tech to establish perpetual revenue streams for his clients. If you’re looking for creative branding techniques, this episode is a must listen!

Timestamps
2:15 - Transitioning from Athlete to Managing Anthony Bennett
7:30 - Social leverage and the power of connections
9:10 - Curating your brand
16:55 - Biggest mistake athletes make with media
24:34 - The Rich Paul Rule
30:30 - Why athletes struggle with money management
34:40 - Athletes and the Tech Industry