Peer Into the Future: A Cvent Case Study on Hybrid Extended Engagement

Many planners think a hybrid event is simply a program that ties together a single in-person event with a simultaneous digital component. Think again!

Meetings Today's Tyler Davidson talks with Cvent's Rachel Andrews, senior director, Global Meetings & Events, and Patrick Smith, senior vice president and chief marketing officer, about their experience producing the hospitality tech giant's Cvent Travel Summit, which featured specialized content for different subsets of audience and multiple event formats, as well as in-person elements in two different countries before and after the main production.

Sound complicated? Let Rachel and Patrick share how they pulled it off, because hybrid meetings are here to stay and the race is on to deliver the most engaging and relevant experience for all attendees.