Renee Frojo is a creator and independent content marketing strategist who helps founder-led businesses build brands that connect with people through content.
In this episode, Renee talks through the route she’s carved from journalist to creator and shares the challenges, risks, and rewards she's experienced as a long time solopreneur.
(00:00) - Finding Confidence in Past Successes (01:20) - From Journalism to Content Marketing (03:00) - The Art of Authentic Writing (04:03) - Exploring Influences and Authenticity in Writing (10:14) - From Food Blogs to Content Strategy (18:48) - Reinvention and Learning (23:56) - Exploring the Value of Building in Public (24:40) - Publishing a Newsletter (25:43) - Crafting a Good Reputation (27:19) - Focusing on Passion Projects (27:47) - Leveraging Networks and Referrals for Growth (30:04) - Transitioning from Client Work to Passion Projects (31:22) - Change and the Power of Asking For What You Want (37:25) - Financial Security and Pursuing Passions (40:51) - Building a Cohort and Future Plans
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