Hot Smart Rich with Maggie Sellers Reum

Gossiping about Alix Earle’s Empire and 5 AI Trends You Need To Know About Now

16 snips
Dec 3, 2025
Katie Sellers, a cultural analyst and recurring co-host, dives deep into the chaos of 2026 alongside host Maggie. They unravel why Black Friday disappointed despite record sales and how cultural relevancy trumps traditional launches. The duo explores the wild world of Gen Z micro-trends and the evolution of travel behavior, shedding light on how Booking.com transformed its marketing. Plus, they predict the rise of niche brands, the necessity of Gen Z entrepreneurship, and how authenticity in influence will drastically change in an AI-driven future.
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INSIGHT

Cultural Relevancy Trumps Product Drops

  • Cultural relevancy beats product drops in noisy markets and wins consumer attention.
  • Brands that tie into pop culture moments outperform standalone new-product launches.
ANECDOTE

The Tiny Goldfish Float That Broke Through

  • Goldfish created an eight-inch float to win attention and rode the 'rule of absurdity.'
  • The absurdly tiny float generated massive cultural ripple effects for the brand.
INSIGHT

Use Data To Make Brands Seem 'Sexy'

  • Booking.com's travel planning study became a marketing moment by proving real behavioral data.
  • Data-driven campaigns cut through noise and build perceived authenticity for previously unsexy brands.
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