Career Revisionist with Dr. Grace Lee Sell Your Idea to Higher Ups: Professional's Way to Build A Business Case
Jan 22, 2025
Struggling to convince your bosses? Discover effective strategies to sell your innovative ideas with confidence. Learn how to articulate your proposals as compelling business cases that resonate with executives. Dive into optimizing delivery and customer retention tactics that boost loyalty and drive growth. This insight-packed discussion is perfect for anyone looking to elevate their professional influence and secure buy-in for their transformative ideas.
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Build Business Case with Core Functions
- When selling ideas to higher-ups, build a business case aligned with core business functions.
- Tailor your pitch to how your idea meets essential business needs like lead acquisition.
Pitch Idea by Boosting Lead Acquisition
- Articulate your idea in terms of how it improves lead acquisition to make it valuable.
- Show how your idea helps acquire qualified leads that convert to paying customers.
Connect Idea to Lead Conversion
- Highlight how your idea improves lead conversion to attract support from decision-makers.
- Tie your idea benefits directly to the sales function where leads turn into customers.