How To Go From $0 To $1,000,000,000 + (Through Multifamily Investing) w/ Logan Rankin
Sep 13, 2023
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Logan Rankin, former retail operations leader at a fortune 50 corporation, shares his journey from corporate job to building an impressive multifamily portfolio. He emphasizes the importance of strong systems and teams in investing, building business architecture for future growth, and the concept of games in life. They also discuss improving customer service, building a well-structured organization, and the importance of bringing in outside leaders. Lastly, they delve into structuring the future and internal growth.
Designing standard operating procedures (SOPs) with clear metrics and tying compensation to performance can drive operational efficiency and employee engagement.
Providing a great customer experience involves simple steps like addressing customers by name, giving genuine compliments, and effectively resolving issues, which can be incentivized through scorecards and compensation.
Creating effective SOPs involves clarifying tasks, establishing metrics, and tying compensation to performance, while emphasizing long-term gains and team growth.
Deep dives
Creating a Game: Building an Effective Business Ecosystem
The podcast discusses the importance of building a strong business ecosystem to support growth and success. The host emphasizes the need to think of business as a game and create rules that everyone can follow. He explains that designing a standard operating procedure (SOP) should not be for rock stars, but for average individuals who can easily learn and implement the processes. The SOP should address key metrics and goals, such as speed, cost, quality, and customer experience. The host suggests tying these metrics to compensation and creating scorecards to measure performance. Additionally, he highlights the importance of employee autonomy and incentives for continuous improvement.
Enhancing Customer Experience Through Simple Steps
The podcast explores the concept of providing a great customer experience by focusing on three simple steps for service technicians. The host outlines the steps as greeting the customer by name, giving a genuine compliment, and fixing the issue effectively. These steps are designed to make the customer feel valued and create a positive impression. The host emphasizes the importance of incentivizing technicians to follow these steps through scorecards and compensation. He shares examples of how meeting certain metrics, such as speed, quality, and customer experience, can lead to quarterly raises and opportunities to manage more units. Ultimately, the goal is to improve customer satisfaction, employee engagement, and operational efficiency.
Building Effective Standard Operating Procedures (SOPs)
The podcast delves into the process of creating effective standard operating procedures (SOPs) for various business functions. The host suggests starting with a clear vision and purpose for the SOPs, emphasizing the need for scalability and adaptability. He provides a three-step approach to developing SOPs: clarifying the tasks involved, creating scorecards or metrics to measure performance, and tying compensation and incentives to the achievement of those metrics. The host discusses the emotional challenges of handing off responsibilities and highlights the importance of focusing on long-term gains and team growth. Moreover, he encourages entrepreneurial mindset in designing SOPs that are simple, clear, and accessible to all employees.
Training and Development for Employee Retention and Growth
The podcast highlights the significance of training and development in employee retention and growth. The host shares a case study where service technicians are encouraged to advance their skills and certifications through training programs. By offering opportunities to become service tech two and acquire specialized knowledge, technicians can increase their pay and expertise. The host emphasizes the importance of creating a mutually beneficial relationship where employees are incentivized to improve their skills while the company benefits from cost savings and enhanced services. He also discusses the use of bonuses, promotions, and recognition to foster engagement and loyalty. Ultimately, investing in training and development helps create a skilled workforce and contributes to the overall success of the business.
Motivation through System and Relationships
The podcast emphasizes the importance of creating systems and fostering relationships within a company to drive motivation. The speaker discusses how games and rewards can be transactional and short-term motivators. Instead, they advocate for establishing long-lasting systems and relationships that internally motivate employees to perform well. This approach aligns the employees' interests with the company's, resulting in sustained success.
Scaling and Developing a Business
The podcast highlights the significance of forward-thinking and business architecture in scaling and developing a business. The speaker emphasizes the importance of envisioning future growth and creating standard operating procedures (SOPs) accordingly. By thinking ahead and considering the unit count or business size at various stages, businesses can determine when to separate tasks and roles, hire new team members, and implement leadership positions. The podcast stresses the value of building efficient systems and developing leaders as crucial elements of business growth and success.
Want to go from Broke to Billionaire? Today's show will teach you how.
Logan spent the first decade of his professional working career with a fortune 50 corporation leading retail operations. He escalated quickly through various leadership positions where he built high-performing teams and managed large P&L portfolios. During that time, he led and implemented strategic operational changes at the enterprise level across the US.
Currently, he is focused on building his several high-growth businesses, velocitizing his money, and investing in other businesses. Beyond his investments, he is passionate about financial education on all levels.
Logan founded the Rankin Family Foundation with his wife, Ashely. The foundation is dedicated to creating a world where every family who is willing to work hard and take ownership of their future has access to safe and affordable housing. Learn more about the Rankin Family Foundation at www.rankinfamilyfoundation.org.
https://loganrankin.com/
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