192 - Matt Fiddes - MJ's Bodyguard: How To Manipulate Media Like Micheal Jackson

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In this week's podcast, we have Matt Fiddes, Micheal Jacksons personal bodyguard. We cover building a personal brand, leveraging media, and the importance of storytelling. Matt also delves into the strategies used by successful entrepreneurs to create controversy and stay relevant. Matt shares his experiences working with Michael Jackson and Uri Geller, highlighting the power of media manipulation and the impact of personal branding. Matt Fiddes shares his insights on how to build a brand and leverage media to achieve success, building a business, and creating wealth through marketing, sales, and service. He emphasizes the importance of thinking big and going international. 

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