Brittany Broski shares her early days on TikTok and how she built her audience on YouTube. They discuss her toxic relationship with her former manager, the challenges of defining oneself, the influence of viral videos on decision making, the impact of the pandemic on the entertainment industry, challenges faced by women in content creation, dangers of joining SNL, monetization methods on YouTube, and establishing Brosky Productions.
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Quick takeaways
Building a loyal audience and engaging with them is essential for transitioning from short form content on TikTok to long form content on platforms like YouTube.
Having a supportive team of professionals, including an agent, manager, lawyer, and production team, is crucial for a creator's success and ability to handle specific tasks and responsibilities.
YouTube AdSense is an important and consistent source of income for creators, but standing out in a saturated market and navigating the ever-changing algorithm can be challenging.
Having an agent in the creative industry can significantly impact revenue and opportunities, as they can secure higher-paying branded deals and handle negotiations on behalf of the creator.
Expanding a media company requires building a team with employees and contractors to elevate content and improve the brand, aiming for future growth and success similar to established media companies like Mythical and TMG.
Deep dives
Navigating early success and toxic relationships with first manager
The episode explores Britney Broski's early success and how it led to a toxic relationship with her first manager. It discusses the challenges and lessons she learned during that time.
Expanding into multiple content formats based on personality and humor
Britney Broski discusses how she expanded her content formats beyond the viral meme, utilizing her personality and sense of humor to create content that resonated with her audience.
Complexities of defining oneself as a creator
Britney Broski reflects on the challenge of defining oneself as a creator, wrestling with labels like comedian and content creator, while navigating the cringy aspects and handling audience perceptions.
Transition from short form to long form content
Britney Broski shares her experience and strategy for transitioning from short form content on TikTok to long form content on platforms like YouTube. She highlights the importance of building a community and engaging with the audience.
Different revenue streams
Brittany Bruski generates income through YouTube AdSense, branded content on TikTok and YouTube integrations, podcast revenue from ads, hosting gigs, college shows, and live appearances.
The role of agents and managers
Brittany Bruski has both an agent and a manager. The agent helps with branded deals, finding funding, and leveraging industry connections, while the manager handles day-to-day tasks, booking guests, and offering support.
Success on YouTube
Brittany Bruski discusses the importance of YouTube AdSense as a consistent source of income and the reward of building a loyal audience. She also highlights the challenges of standing out in a saturated market and navigating the ever-changing algorithm.
Building a team
Brittany Bruski has a team of professionals, including an agent, manager, lawyer, business manager, podcast editor, writers for her show Royal Court, and a production team. She values their support, expertise, and ability to handle specific tasks and responsibilities.
The importance of having an agent in the creative industry
Having an agent in the creative industry can make a significant difference in terms of revenue and opportunities. With an agent, creators can secure higher-paying branded deals and have access to a wider scope of opportunities. Having an agent also allows creators to feel more comfortable saying no and asking for what they deserve, as they have someone else to handle negotiations and be the 'bad guy' if needed. While some creators may initially think they can handle everything by themselves, it is highly advised to bring on professionals from legitimate agencies to effectively manage and navigate the industry.
Building a media company and the future goals
The podcast episode discusses the journey of building a media company and the steps taken towards that goal. The host and guest talk about expanding their team with employees and contractors, including producers, DPs, audio experts, and assistants. They emphasize the importance of having team members to elevate the content and improve the brand. Furthermore, they express their aspirations for the future, aiming to reach the level of success seen in media companies like Mythical and TMG, with the potential of having a hundred employees and a dedicated producer. The guest also reflects on the improvements made in their brand and expresses excitement about future growth and expansion.
Today in our interview with Brittany Broski, we talk about her early days on TikTok, how she brought her audience over to YouTube, her predatory (former) manager, and more.
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