Marketing Vanguard Arjan Dijk, CMO of Booking.com - Playing in the 12%
Nov 5, 2020
33:56
Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously.
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