Prodify co-founder and author Ben Foster joins Patrick to discuss how you can create customer value, build a sustainable business, and lead people with excellence. Ben has more than 20 years of product management experience. He is the Chief Product Officer at WHOOP and he was the Chief Product Officer at GoCanvas, the VP of Product & Design at Opower (which went public in 2014), and previously worked for Marty Cagan at eBay. You can find Ben at @benfoster on LinkedIn or visit his site at www.prodify.group