Brian Halligan - CEO & Co-Founder at HubSpot - Growth Lessons From 12+ Years Building HubSpot

Brian Halligan and Dharmesh Shah launched HubSpot in 2006 and since then the company has grown to a team of over 2000 people across 8 offices around the world, filed for an IPO in 2014, and achieved revenue of $375M in 2017. HubSpot Co-Founder & CEO Brian Halligan was recently in Helsinki and he stopped by the Advance B2B office for a fireside talk where he shared several lessons from his 12+ years in SaaS and building HubSpot, including: - A typical week in the life of HubSpot’s CEO - The 5 growth chapters of HubSpot and the evolution of B2B marketing & sales - The importance of building a gorgeous end to end customer experience and why SaaS is now a platform game - Challenges, mistakes and learnings from building HubSpot and things Brian would do differently now - How HubSpot has shifted from funnel thinking to flywheel thinking - The evolution of marketers and the importance of investing in your people Links HubSpot >> https://www.hubspot.com/ Blitzscaling >> https://www.goodreads.com/book/show/38398157-blitzscaling Platform Leadership >> https://www.goodreads.com/book/show/323472.Platform_Leadership?from_search=true Shoe Dog >> https://www.goodreads.com/book/show/27220736-shoe-dog?from_search=true Follow Brian on Twitter >> https://twitter.com/bhalligan --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> @SaaSGrowthHub Follow Edward on Twitter >> @NordicEdward