The Recognized Authority How to Promote Your Book with Anne Janzer
So you've written a book and now you're looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don't worry, we'll help simplify the process.
In this week's episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer.
Anne shares her tips to help you get your book in the hands of more readers. So grab a cup of coffee, sit back and listen in!
Timestamps:
0:00 Intro
2:06 Alastair's new book, 33 Ways Not To Screw Up Your Business Podcast
4:27 Start from a place of strength
9:27 Optimize your relationship with Amazon
13:55 Why you need to be everywhere with your book
18:31 How to promote your book on Amazon
22:07 Amazon Timelag
25:29 Points of Leverage
31:24 Book Promotion
35:28 Podcast Guesting
36:49 Close
"In your book promotion, it's better to do a few things very well, than to scatter yourself really thin and, and be lost in the sea. I think too many people go for that second option "I'm going to be on every social media platform, and I'm going to do this and I'm going to do that". Start simple. Start with your strengths" -- Anne Janzer on The Recognized Authority
"The best marketing for a good book is the book itself. If you've written a good book, mailing a copy of it to someone who is in a position to recommend it to others makes a heck of a lot of sense. You could spend thousands on a book publicist, or 100 bucks on a carton of books and four bucks a pop to mail it to people with a personal note" -- Anne Janzer on The Recognized Authority
"Here's my philosophy: find ways to be generous and strategic. Find that balance. Always be generous, but be generous with a dose of strategy. If you're generous without strategy, you're just going to burn yourself out. If you're strategic and never generous, nobody's gonna want to talk to you" -- Anne Janzer on The Recognized Authority
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